Ale-8-One is releasing a fourth promotional package called, “The Drink of Basketball Country.” The package will be on shelves in most retail locations beginning February 16th while supplies last. Only 62,500 cases of the package will be produced and distributed statewide in this limited run.
“Ale-8 is made in the heart of Basketball country,” said DeAnne Elmore, Marketing & Public Relations manager. “It made sense for our next step in promotional packaging to be a basketball theme!”
The crisp clean ginger flavor with a hint of citrus is the same great tasting Ale-8 fans know and love. Loyal drinkers will find that the only change is in the artwork on the 6-pack non-returnable Ale-8 carton and label. The carton resembles the look of a hardwood basketball court and the logo has been transformed into a basketball goal.
“Our drink is exceptional and we want our packaging to represent that,” said Elmore. “This is the fourth package we have done in the span of a year. Each package has touched on who we are as a company and what we celebrate in the Bluegrass.”
The green glass bottle with the basketball logo is a very local way to toast your favorite team.
About Ale-8-One Bottling Co. – Ale-8-One, based out of Winchester, KY was developed by G.L. Wainscott in 1926. The company remains family owned and operated by G.L. Wainscott’s great-great-nephew, Fielding Rogers, who still mixes up the secret family recipe, which uses real ginger and citrus for a crisp, clean refreshing beverage treat.