In celebration of the 121st anniversary of the company’s establishment, Ale-8-One “brings back the good” with the return of Roxa Kola, the flavor originally developed in 1906 by brand founder, George Lee Wainscott. The Winchester Original will be available during the holiday season—a tribute to family traditions with the recognition that holiday moments are uniquely special because they happen only once a year.
The original brand and recipe, sweetened with sugar and offered in glass, was an homage to Wainscott’s wife, Roxanne, and would serve as the foundation for the Kentucky staple that would come 20 years later. Before “A late one” there was Roxa Kola.
Find Roxa Kola on store shelves beginning November 1. And watch Ale-8-One’s Facebook page on November 1 for a special announcement.